HOW IT STARTED
It began with a camping page.
For over 15 years I've managed social media for brands across coffee, food and beverage, law, beauty, lifestyle retail and publishing, both here at home and overseas. I've planned the content, written the captions, edited the videos and stayed up watching the numbers.
That sparked an idea...a little camping page, made from dusty back roads, early starts, a trailer hitched to the car, kids in the back and more than a few wet tents. People didn't just like those posts. They saved them, asked where we were and then went there themselves. That's when it clicked.
Outdoor businesses need more than pictures and posts generated in Chat GPT that you could spot from a mile away. They need someone who understands why people pack the car in the first place. So I built Over There, an outdoor content company for the gear brands, destinations and campsites that make people want to get outside.